Julia Ogden

Written by Julia Ogden

Laura Ward

Reviewed by Laura Ward

Updated: May 29, 2024

BIXBI (Dry) Review

Updated: May 29, 2024

Our Verdict



The BIXBI product range is made up of ten recipes with ratings varying from 3 to 4 stars. The average rating of the whole range is 4 stars

BIXBI dry cat food consists of two ranges – Rawbble and Liberty – both contain premium ingredients and no artificial additives or fillers.

The company’s commitment to providing wholesome meals for cats includes incorporating real meat as the primary protein source, along with a balanced mix of essential vitamins and minerals.


  • Good quality animal protein sources
  • Relatively low carbohydrate
  • Affordable
  • Low moisture content
  • Contains plant based proteins

The table below shows each recipe in this range including our rating and the AAFCO nutrient profile: Growth (kitten), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

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Recipe and Label Analysis

BIXBI Rawbble dry cat food – chicken recipe was selected to represent the other products in the line for a detailed recipe and nutrient analysis.

Label and nutrient data below are calculated using dry matter basis.

BIXBI Rawbble dry cat food - chicken recipe

Estimated Dry Matter Nutrient Content







Chicken, red lentils, whole yellow peas, egg, natural chicken flavor, chicken fat, choline chloride, dicalcium phosphate, salt, dehydrated alfalfa meal, vitamins (vitamin a supplement, vitamin d3 supplement, niacin supplement, vitamin e supplement, thiamine mononitrate, d-calcium pantothenate, pyridoxine hydrochloride, riboflavin supplement, folic acid, biotin, vitamin B12 supplement), minerals (copper proteinate, iron proteinate, manganese proteinate, calcium iodate, sodium selenite, zinc proteinate), taurine, dandelion, inulin, salmon oil, dl-methionine, mixed tocopherols (a preservative), magnesium proteinate, potassium chloride, yucca schidigera extract.

Fiber (estimated dry matter content) = 5%

Red denotes any controversial items

Ingredients Analysis

The first ingredient is chicken.  Chicken is considered “the clean combination of flesh and skin derived from the parts or whole carcasses of chicken”.  1.

Chicken is naturally rich in the 11 essential amino acids required by a cat to sustain life.

The second ingredient is red lentils which are a quality source of carbohydrates.  Plus (like all legumes) they’re rich in natural fiber.

However, lentils contain about 25% protein, a factor that must be considered when judging the actual meat content of this cat food.

The third ingredient is whole yellow peas which are a quality source of carbohydrates.  And like all legumes, they’re rich in natural fiber.

However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this cat food.

The fourth ingredient is egg.  Eggs are easy to digest and have an exceptionally high biological value.

The fifth ingredient is natural chicken flavor.  We’re pleased that the flavorings used are natural.  Flavorings are used to make the foods more appealing and tasty for our cats.

The sixth ingredient is chicken fatChicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life.  Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

The seventh ingredient is choline chloride, an essential B vitamin that naturally occurs in both plants and animals.  It is found in meat, eggs, fish, liver, soybeans and wheat germ.

Because a cat cannot store choline chloride in its body, the nutrient must be replenished to avoid a deficiency.  Choline chloride is a supplement required by both AAFCO and the FDA. 

The eighth ingredient is dicalcium phosphate, likely used here as a dietary calcium supplement.

From here the list goes on to include a number of other items. But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of the product.

This food contains chelated minerals that have been chemically attached to protein.  This makes them easier to absorb.  Chelated minerals are usually found in better cat foods.

Recipe star rating 4

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Nutrient Analysis

Based on its ingredients alone, BIXBI Rawbble dry cat food – chicken recipe looks like an above-average dry product.

The dashboard displays a dry matter protein reading of 41.5%, a fat level of 16.5% and an estimated carbohydrate level of 34%.

As a group, the brand features a near-average protein content of 40.5% and a near-average fat level of 15.7%. Together these figures suggest a carbohydrate content of 35.9% for the overall product line, alongside a fat to protein ratio of 39%.

This means this BIXBI dry cat food range contains near-average protein, near- average carbohydrate and near-average fat, when compared to typical dry cat food

Final Word

BIXBI dry cat food contains two ranges – Rawbble and Liberty – both list good quality, animal meat, or fish as the first ingredient, although they do include plant based proteins.  The recipes have added supplements and vitamins to provide a nutritious and well balanced diet for all cats.

Has BIXBI cat food been recalled in the past?

No.  BIXBI Pet has not had any cat food product recalls.

You can view a complete list of all cat food recalls since 2021 here.

To stay on top of any cat food product recalls, sign up for our free email alerts, here.


BIXBI Pet company was founded in 2008 by James Crouch, who is the current CEO.  Its headquarters are based in Colorado. 

All its ingredients are made whole foods from the USA, and it uses local and fresh produce whenever it’s available. 


1: Association of American Feed Control Officials

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