Julia Ogden

Written by Julia Ogden

Laura Ward

Reviewed by Laura Ward

Updated: May 29, 2024

BIXBI (Wet) Review

Updated: May 29, 2024

Our Verdict



The BIXBI wet product range is made up of 12 recipes with ratings varying from 3 to 4.5 stars. The average rating of the whole range is 4 stars

There are two wet product ranges – Rawbble and Liberty – both offer a well balanced and nutritious diet and contain high levels of protein.  

Quality animal protein or fish is listed as the first ingredient.  Carbohydrate level is relatively low and moisture content high. Vitamins and supplements have also been added to provide a complete diet for cats.

  • Animal protein and fish protein
  • Low in carbohydrate
  • High moisture content
  • Contains vitamins and supplements
  • Contains the controversial Menadione Sodium Bisulfite Complex (Source Of Vitamin K Activity)

The table below shows each recipe in this range including our rating and the AAFCO nutrient profile: Growth (kitten), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Product line Rating AAFCO
BIXBI Rawbble Wet Cat Food - Chicken & Pumpkin Sheds 4 A
BIXBI Rawbble Wet Cat Food - Chicken & Salmon Shreds 4.5 A
BIXBI Rawbble Wet Cat Food - Tuna & Chicken Shreds 4.5 A
BIXBI Rawbble Wet Cat Food - Tuna & Pumpkin Shreds 4.5 A
BIXBI Rawbble Wet Cat Food - Chicken Pate 3 A
BIXBI Rawbble Wet Cat Food - Chicken Kitten Pate 3 G
BIXBI Rawbble Wet Cat Food - Beef Pate 3 A
BIXBI Rawbble Wet Cat Food - Tuna Pate 3.5 A
BIXBI Liberty Wet Cat Food - Chicken & Pumpkin Shreds 4 A
BIXBI Liberty Wet Cat Food - Chicken & Salmon Shreds 4.5 A
BIXBI Liberty Wet Cat Food - Tuna & Pumpkin Shreds 4.5 A
BIXBI Liberty Wet Cat Food - Tuna & Chicken Shreds 4.5 A

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Recipe and Label Analysis

BIXBI Rawbble wet cat food – tuna & chicken shreds recipe was selected to represent the other products in the line for a detailed recipe and nutrient analysis.

Label and nutrient data below are calculated using dry matter basis.

BIXBI Rawbble wet cat food - tuna & chicken shreds recipe

Estimated Dry Matter Nutrient Content







Tuna, fish broth, water sufficient for processing, chicken, sunflower oil, tapioca starch, minerals (tricalcium phosphate, magnesium sulfate, potassium chloride, zinc oxide, reduced iron, sodium selenite, manganese sulfate, copper glycine complex, potassium iodide), vitamins (vitamin E supplement, thiamine mononitrate, niacin supplement, vitamin A supplement, vitamin B12 supplement, vitamin D3 supplement, calcium pantothenate, riboflavin supplement, pyridoxine hydrochloride, biotin supplement, folic acid, menadione sodium bisulfite complex (source of vitamin K activity), xanthan gum, sodium tripolyphosphate, choline chloride.

Fiber (estimated dry matter content) = 1%

Red denotes any controversial items

Ingredients Analysis

The first ingredient is tuna.  Tuna is an oily marine fish not only high in protein but also omega 3 fatty acids, essential oils needed by every cat to sustain life.

This item is typically sourced from clean, undecomposed whole fish and fish cuttings of commercial fish operations. 1

The second ingredient is fish broth.  Broths are of only modest nutritional value.  Yet because they add both flavor and moisture to a cat food, they are a common component in many wet products.

The third ingredient is water, which adds nothing but moisture to this food. Water is a routine finding in most wet cat foods.

The fourth ingredient is chickenChicken is considered “the clean combination of flesh and skin derived from the parts or whole carcasses of chicken”.  2.

Chicken is naturally rich in the 11 essential amino acids required by a cat to sustain life.

The fifth ingredient is sunflower oil.  Sunflower oil is nutritionally similar to safflower oil.  Since these oils are high in omega-6 fatty acids and contain no omega-3s, they’re considered less nutritious than canola or flaxseed oils. 

Sunflower oil is notable for its resistance to heat damage during cooking.

There are several different types of sunflower oil, some better than others.  Without knowing more, it’s impossible to judge the quality of this ingredient. 

The sixth ingredient is tapioca starch, a gluten-free, starchy carbohydrate extract made from the root of the cassava plant.

The seventh and eighth ingredients are minerals and vitaminsWe find only a few added vitamins or minerals detailed on the ingredients list.  We must assume many of these essential nutrients are provided by the food ingredients in the recipe.

From here the list goes on to include a number of other items. But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of the product.

Recipe star rating 4

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Nutrient Analysis

Based on its ingredients alone, BIXBI Rawbble wet cat food – tuna & chicken shreds recipe looks like an above-average wet product.

The dashboard displays a dry matter protein reading of 62.5%, a fat level of 9.4% and an estimated carbohydrate level of 20.1%.

As a group, the brand features an above-average protein content of 50.4% and a near-average fat level of 14%. Together these figures suggest a carbohydrate content of 27.5% for the overall product line, alongside a fat to protein ratio of 31%.

This means this BIXBI wet cat food contains higher than average protein, near-average carbohydrate and near-average fat, when compared to typical wet cat food.

Final Word

This wet cat food range – which includes Rawbble and Liberty options – lists good quality meat and fish as the first ingredient.  The recipes offer a well balanced and nutritious diet to all cats.

Has BIXBI cat food been recalled in the past?

No.  BIXBI Pet has not had any cat food product recalls. 

You can view a complete list of all cat food recalls since 2021 here.

To stay on top of any cat food product recalls, sign up for our free email alerts, here.


BIXBI Pet Company was founded in 2008 by James Crouch, who is the current CEO.  Its headquarters are based in Colorado. All its ingredients are made whole foods from the USA, and it uses local and fresh produce whenever it’s available. 


1: Adapted by The Cat Food Advisor from the official definition of other fish ingredients as published by the Association of American Feed Control Officials

2: Association of American Feed Control Officials

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