John Seeberg

Written by John Seeberg

Laura Ward

Reviewed by Laura Ward

Updated: June 4, 2024

Kindfull (Dry) Review

Updated: June 4, 2024

Our Verdict


Recommended with Reservations

Kindfull dry product range is made of eight recipes which all receive the Cat Food Advisor rating, 3.5 stars.

This range of food lists animal protein as the first ingredient. However, protein levels are relatively low and plant-based proteins are included. Carbohydrate content is high and vitamins and minerals have been added. 

  • Animal meat listed as first ingredient
  • Added vitamins and minerals
  • Affordable
  • Contains plant based protein
  • High in carbohydrate

The table below shows each recipe in the range including our rating and the AAFCO nutrient profile: Growth (kitten), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Product line Rating AAFCO
Kindfull Salmon and Brown Rice Dry Cat Food 3.5 A
Kindfull Indoor Chicken and Brown Rice Recipe Dry Cat Food 3.5 M
Kindfull Chicken & Brown Rice Recipe Dry Cat Food 3.5 A
Kindfull Chicken and Brown Rice Dry Cat Food 3.5 A
Kindfull Chicken and Brown Rice Kitten Dry Cat Food 3.5 G
Kindfull Chicken & Oatmeal Recipe Dry Cat Food 3.5 A
Kindfull Chicken & Brown Rice Recipe Adult Dry Cat Food 3.5 M
Kindfull Chicken & Oatmeal Recipe Dry Cat Food 3.5 A

Recipe and Label Analysis

Kindfull Indoor Chicken and Brown Rice dry cat food recipe was selected to represent the other products in the line for a detailed recipe and nutrient analysis.

Label and nutrient data below are calculated using dry matter basis.

Kindfull Indoor Chicken and Brown Rice dry cat food

Estimated Dry Matter Nutrient Content







Chicken, chicken meal (source of glucosamine and chondroitin sulfate), brown rice, oatmeal, barley, dried peas, turkey meal, chicken fat (preserved with mixed tocopherols), natural flavor, sun cured alfalfa meal, powdered cellulose, pea fiber, flaxseeds, fish oil, dl-methionine, salt, potassium chloride, choline chloride, taurine, citric acid (preservative), mixed tocopherols (preservative), iron amino acid complex, zinc amino acid complex, ferrous sulfate, vitamin E supplement, l-carnitine, niacin supplement, zinc oxide, copper amino acid complex, copper sulfate, sodium selenite, manganese amino acid complex, vitamin A supplement, thiamine mononitrate, menadione sodium bisulfite complex, pyridoxine hydrochloride, D-calcium pantothenate, manganous oxide, riboflavin supplement, calcium iodate, vitamin B12 supplement, vitamin D3 supplement, folic acid, biotin, rosemary extract.

Fiber (estimated dry matter content) = 9%

Red denotes any controversial items

Ingredients Analysis

The first ingredient is chicken which is considered “the clean combination of flesh and skin derived from the parts or whole carcasses of chicken”.  1

Chicken is naturally rich in the 11 essential amino acids required by a cat to sustain life.

The second ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The third ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest.  However, aside from its natural energy content, rice is of only modest nutritional value to a cat.

The fourth ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free. 

The fifth ingredient is barley.  Barley is a starchy carbohydrate supplying fiber and other healthy nutrients.  However, aside from its energy content, this cereal grain is of only modest nutritional value to a cat.

The sixth ingredient is dried peas which are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.

However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this cat food.

The seventh ingredient is turkey meal.  Turkey meal is considered a meat concentrate and contains nearly 300% more protein than fresh turkey.

The eighth ingredient is chicken fat.  Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life.  Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

From here the list goes on to include a number of other items. But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of the product.

This recipe has one notable exception:

Taurine, an essential amino acid for cats associated with the healthy function of heart muscle and eye sight, and is crucial for maintaining good health in cats. 

We view the presence of taurine in this recipe as a positive addition.

Nutrient Analysis

Based on its ingredients alone, the Kindfull Indoor Chicken and Brown Rice recipe looks like an average dry product.

The dashboard displays a dry matter protein reading of 33.3%, a fat level of 5.6% and an estimated carbohydrate level of 53.1%.

As a group, the brand features an average protein content of 35.9% and a mean fat level of 14.6%. Together these figures suggest a carbohydrate content of 41.5% for the overall product line, alongside a fat to protein ratio of 40%.

This means this Kindfull dry range contains near-average protein, above-average carbohydrate and near-average fat, when compared to typical dry cat food.

Final Word

The Kindfull dry product range is an affordable dry cat food containing adequate species-appropriate animal protein with moderate fat but a significant number of plant ingredients.

Has Kindfull cat food been recalled in the past?

No. Kindfull has not had a product recall.

You can view a complete list of all cat food recalls since 2021 here.

To stay on top of any cat food product recalls, sign up for our free email alerts, here.


Target (a big US retailer) is the parent company that owns the cat food brand ‘Kindfull’ which was Launched in 2021.

Target describes Kindfull as a brand “Made in the USA with ingredients from around the world.”


1: [1. Association of American Feed Control Officials].

We uphold the highest editorial standards when creating the authoritative content pet parents rely on and trust.

Every piece of clinical content on the Cat Food Advisor is reviewed by our certified Veterinary Advisory Board, which consists of licensed veterinarians and medically certified specialists.

Our reviews are completely independent; we are not paid by any pet food company to promote their products favorably. We do not accept money, gifts, samples or other incentives in exchange for special consideration. For more information see our Disclaimer & Disclosure page.

Vet with cat