Written by John Seeberg

Julia Ogden

Reviewed by Julia Ogden

Updated: November 24, 2023

Kindfull (Wet) Review

Updated: November 24, 2023

Our Verdict

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Recommended

Kindfull wet cat food receives the Cat Food Advisor rating, 4 stars

This range lists animal protein as the first ingredient and also contains animal organs.  Protein levels are above-average, although plant-based proteins are included in the recipes.  Carbohydrate content is low and moisture content high.

Pros
  • First ingredient listed as animal meat
  • Low carbohydrate content
  • Added vitamins and minerals
Cons
  • Includes plant based proteins
  • Slightly more expensive than many cat foods

Each recipe includes its AAFCO nutrient profile: Growth (kitten), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Kindfull wet product line includes five cat foods.

Product line Rating AAFCO
Kindfull Wild-Caught Salmon Wet Cat Food 4 M
Kinfull Chicken and Salmon Recipe for Healthy Digestion Wet Cat Food 3 M
Kindfull Chicken and White Fish Recipe for Healthy Weight Wet Cat Food 3.5 M
Kindfull Chicken Recipe for Indoor Cats Wet Cat Food 3.5 M
Kindfull Chicken Recipe Kitten Wet Cat Food 4 G

Recipe and Label Analysis

Kindfull Chicken Recipe for Indoor Cats was selected to represent the other products in the line for a detailed recipe and nutrient analysis.

Label and nutrient data below are calculated using dry matter basis.

Kindfull Chicken Recipe for Indoor Cats

Estimated Dry Matter Nutrient Content

40.9%

Protein

22.7%

Fat

28.4%

CarbsCarbohydrates

Chicken, chicken broth, chicken liver, ground flaxseed, powdered cellulose, natural flavor, barley, pea protein, brown rice flour, dried plain beet pulp, guar gum, brewers dried yeast, inulin, cassia gum, xanthan gum, potassium chloride, (iron amino acid chelate, zinc amino acid chelate, copper amino acid chelate, manganese amino acid chelate, sodium selenite, potassium iodide), (vitamin E supplement, thiamine mononitrate, niacin supplement, D-calcium pantothenate, pyridoxine hydrochloride, riboflavin supplement, vitamin A supplement, biotin, vitamin D3 supplement, vitamin B12 supplement, folic acid), salt, blueberries, cranberries, choline chloride, taurine, yucca schigidera extract, l-ascorbyl-2-polyphosphate (source ascorbic acid) l-carnitine.


Fiber (estimated dry matter content) = 2%

Red denotes any controversial items

Ingredients Analysis

The first ingredient is chicken.  Chicken is considered “the clean combination of flesh and skin derived from the parts or whole carcasses of chicken”.  1

Chicken is naturally rich in the 11 essential amino acids required by a cat to sustain life.

The second ingredient is chicken broth. Broths are of only modest nutritional value. Yet because they add both flavor and moisture to a cat food, they are a common component in many wet products.

The third ingredient is chicken liver which is an organ meat sourced from a named animal and thus considered a beneficial component.

The fourth ingredient is ground flaxseed, one of the best plant sources of healthy omega-3 fatty acids.  Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this cat food.

The fifth ingredient is powdered cellulose, a non-digestible plant fiber usually made from the by-products of vegetable or wood processing.  Powdered cellulose provides no nutritional value to a cat, although the fiber it provides does convey health benefits.  Some powdered cellulose products work to reduce the occurrence of hairballs in cats.  

The sixth ingredient is
natural flavor. Natural flavors doesn’t give us much information about the particular ingredients included in this cat food for flavoring purposes. 

We’re pleased that the flavorings used are natural, but more details are required to give any further information about these natural flavoring ingredients.  Flavorings are used to make the foods more appealing and tasty for our cats.

The seventh ingredient is barley.  Barley is a starchy carbohydrate supplying fiber and other healthy nutrients.  However, aside from its energy content, this cereal grain is of only modest nutritional value to a cat.

The eighth ingredient is pea protein, what remains of a pea after removing the starchy part of the vegetable. 

Even though it contains over 80% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the meat content of this cat food.

From here the list goes on to include a number of other items.  But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of the product.

However this recipe contains brewers dried yeast, which can be a controversial item.  Dried yeast contains about 45% protein and is rich in other healthy nutrients.   Fans believe yeast repels fleas and supports the immune system.  Critics argue yeast ingredients can be linked to allergies.

This may be true, but (like all allergies) only if your particular cat is allergic to the yeast itself.  In any case, unless your cat is specifically allergic to it, we feel yeast should be considered a positive addition.

It also contains sodium selenite, a controversial form of the mineral selenium.  Sodium selenite appears to be nutritionally inferior to the more natural source of selenium found in selenium yeast.

This food contains chelated minerals that have been chemically attached to protein.  This makes them easier to absorb. Chelated minerals are usually found in better cat foods.

These recipes also contain taurine, which is an essential amino acid for cats associated with the healthy function of heart muscle and eye sight, and is crucial for maintaining good health in cats. 

We view the presence of taurine in this recipe as a positive addition.

Nutrient Analysis

Based on its ingredients alone, the Kindfull Chicken Recipe for Indoor Cats Wet Cat Food looks like an above-average wet product.

The dashboard displays a dry matter protein reading of 40.9%, a fat level of 22.7% and an estimated carbohydrate level of 28.4%.

As a group, the brand features an average protein content of 42.7% and a mean fat level of 23.2%. Together these figures suggest a carbohydrate content of 26.1% for the overall product line, alongside a fat to protein ratio of 54%.

This means this Kindfull wet range contains above-average protein, below-average carbohydrate and above-average fat, when compared to typical wet cat food.

Final Word

Kindfull wet product range is a good choice due to its affordability and with a good-quality protein as its first ingredient in each recipe, however, it does contain plant ingredients such as pea protein and high-carb grains such as barley and brown rice.

Has Kindfull cat food been recalled in the past?

No. Kindfull has not had a product recall.

You can view a complete list of all cat food recalls since 2021 here.

To stay on top of any cat food product recalls, sign up for our free email alerts, here.

About

Target (a big US retailer) is the parent company that owns the cat food brand ‘Kindfull’ which was launched in 2021.

Target describes Kindfull as a brand “Made in the USA with ingredients from around the world.”

Sources

1: [1. Association of American Feed Control Officials].

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