John Seeberg

Written by John Seeberg

Laura Ward

Reviewed by Laura Ward

Updated: May 16, 2024

Reveal Complete & Balanced Dry Review

Updated: May 16, 2024

Our Verdict


Recommended with Reservations

Reveal dry product range is made of three recipes which all receive the Cat Food Advisor rating, 3.5 stars

This is a limited range with just three recipes that provide a balanced diet for cats, based on good quality animal protein sources.

  • Quality animal protein listed as the first ingredient
  • Vitamins added to provide balanced diet
  • Limited range
  • Protein levels are average versus other dry foods
  • Contains plant based proteins
  • High carbohydrate content

The table below shows each recipe in the range including our rating and the AAFCO nutrient profile.

Product line Rating AAFCO
Reveal Complete Food with DHA CHicken Recipe 3.5 G
Reveal Complete Adult Dry Food Chicken Recipe 3.5 M
Reveal Complete Adult Dry Food Whitefish Recipe 3.5 M

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Recipe and Label Analysis

Reveal Complete Adult Dry Food Chicken Recipe was selected to represent the other products in the line for a detailed recipe and nutrient analysis.

Label and nutrient data below are calculated using dry matter basis.

Reveal Complete Adult Dry Food Chicken Recipe

Estimated Dry Matter Nutrient Content







Chicken, chicken meal, peas, lentils, chicken fat (preserved with mixed tocopherols), chickpeas, natural flavor, flaxseed, potassium chloride, taurine, salt, vitamins (vitamin A supplement, vitamin E supplement, niacin supplement, thiamine mononitrate, pyridoxine hydrochloride, calcium pantothenate, riboflavin supplement, biotin supplement, vitamin B12 supplement, vitamin D3, folic acid), minerals (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, sodium selenite, calcium iodate), choline chloride, rosemary extract.

Fiber (estimated dry matter content) = 4.5%

Red denotes any controversial items

Ingredients Analysis

The first ingredient is chicken.  Chicken is considered “the clean combination of flesh and skin derived from the parts or whole carcasses of chicken”. 1

Chicken is naturally rich in the 11 essential amino acids required by a cat to sustain life.

The second ingredient is chicken meal.  Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The third ingredient is peas.  These are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.

However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this cat food.

The fourth ingredient is lentils which are a quality source of carbohydrates. Plus (like all legumes) they’re rich in natural fiber.

However, lentils contain about 25% protein, a factor that must be considered when judging the actual meat content of this cat food.

The fifth ingredient is chicken fatChicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

The sixth ingredient is chickpeas, also known as garbanzo beans.  Like peas, beans and lentils, chickpeas are a nutritious member of the fiber-rich legume (or pulse) family of vegetables.

However, chickpeas contain about 22% protein, a factor that must be considered when judging the actual meat content of this cat food.

The seventh ingredient is natural flavorNatural flavors doesn’t give us much information about the particular ingredients included in this cat food for flavoring purposes. 

We’re pleased that the flavorings used are natural, but more details are required to give any further information about these natural flavoring ingredients. Flavorings are used to make the foods more appealing and tasty for our cats.

The eighth ingredient is flaxseed, one of the best plant-based sources of healthy omega-3 fatty acids. Flax meal is particularly rich in soluble fiber. 

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this cat food.

From here the list goes on to include a number of other items. But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of the product.

However, this recipe contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better cat foods.

Recipe star rating 3.5

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Nutrient Analysis

Based on its ingredients alone, Reveal Complete Adult Dry Food Chicken Recipe looks like an average dry product.

The dashboard displays a dry matter protein reading of 39.6%, a fat level of 18.1% and an estimated carbohydrate level of 34.3%.

As a group, the brand features a near-average protein content of 37.4% and an above-average fat level of 16.8%. Together these figures suggest a carbohydrate content of 37.9% for the overall product line, alongside a fat to protein ratio of 45%.

This means this Reveal Complete dry range contains average protein, higher than average carbohydrate and higher than average fat, when compared to typical dry cat food.

Final Word

This food contains a balanced set of ingredients, with the first listed as good quality animal protein.  However, carbohydrate levels are high and protein levels are relatively low when compared with other dry cat foods.

Has Reveal Complete & Balanced cat food been recalled in the past?

No Reveal has not had any product recalls. 

You can view a complete list of all cat food recalls since 2021 here.

To stay on top of any cat food product recalls, sign up for our free email alerts, here.


Reveal was launched in the USA in 2017 with a range of 10 wet cat food recipes but since 2020 its  headquarters have been in Manchester, UK. 

Reveal cat food is produced in Thailand by one of the largest suppliers of prepared chicken and canned tuna in the world and has received an A grade from the British Retail Food Consortium in Food Safety. 

All of Reveal’s pet foods have been formulated to exceed the criteria outlined in the guidelines of regulatory authorities in the USA, Europe, and Australia including AAFCO, FEDIAF, and PFIAA.


1: [1. Association of American Feed Control Officials].

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