John Seeberg

Written by John Seeberg

Laura Ward

Reviewed by Laura Ward

Updated: June 4, 2024

Inception (Wet) Review

Updated: June 4, 2024

Our Verdict


Highly Recommended

Inception wet product range is made of three recipes which all receive the Cat Food Advisor rating, 5 stars.

This range of food offers multiple sources of animal protein.  Carbohydrate content is low and it is rich in fat and moisture.  With additional vitamins, this food offers a very good diet option.

  • High in protein
  • Contains animal protein
  • Low in carbohydrates
  • Rich in fat and moisture
  • Limited range to choose from

The table below shows each recipe in the range including our rating and the AAFCO nutrient profile: Growth (kitten), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Product line Rating AAFCO
Inception Red Meat Recipe 5 A
Inception Poultry Recipe 5 A
Inception Fish Recipe 5 A

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Recipe and Label Analysis

The Inception Red meat recipe was selected to represent the other products in the line for a detailed recipe and nutrient analysis.

Label and nutrient data below are calculated using dry matter basis.

Inception Red meat

Estimated Dry Matter Nutrient Content







Lamb, pork, lamb broth, pork liver, boar, natural flavor, tricalcium phosphate, agar-agar, potassium chloride, choline chloride, (niacinamide, vitamin E supplement, vitamin A supplement, thiamine mononitrate, D-calcium pantothenate, riboflavin, pyridoxine hydrochloride, vitamin D3 supplement, vitamin B12 supplement, folic acid, biotin), magnesium proteinate, taurine, salt, (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, sodium selenite, ethylenediamine dihydriodide), dandelion greens, fructooligosaccharide, marine microalgae oil.

Fiber (estimated dry matter content) = 1%

Red denotes any controversial items

Ingredients Analysis

The first and second ingredients are lamb and pork. Both are iconsidered “the clean flesh derived from slaughtered lamb and pork” associated with skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.  1

Lamb and pork are naturally rich in all 11 essential amino acids required by a cat to sustain life.

The third ingredient is lamb broth. Broths are of only modest nutritional value. Yet because they add both flavor and moisture to a cat food, they are a common component in many wet products.

The fourth ingredient is pork liver. This is an organ meat sourced from a named animal and thus considered a beneficial component.

The fifth ingredient is boar, an animal closely related to wild pig. Although it is a quality item, raw boar contains up to 73% water.  After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight. 

After processing, this item would probably account for a smaller part of the total content of the finished product.

The sixth ingredient is natural flavor.  Natural flavors doesn’t give us much information about the particular ingredients included in this cat food for flavoring purposes.

We’re pleased that the flavorings used are natural, but more details are required to give any further information about these natural flavoring ingredients.  Flavorings are used to make the foods more appealing and tasty for our cats.

The seventh ingredient is tricalcium phosphate, a beneficial source of calcium and phosphorous.  In addition, this additive is used in wet foods as an emulsifier — an agent designed to disperse a food’s fats more evenly in water.  

The eighth ingredient is agar-agar, a natural vegetable gelatin derived from the cell walls of certain species of red algae.  Agar is rich in fiber and is used in wet pet foods as a gelling agent.

From here the list goes on to include a number of other items. But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of the product.

This recipe has two notable exceptions.

Taurine, an essential amino acid for cats associated with the healthy function of heart muscle and eye sight, and is crucial for maintaining good health in cats. We view the presence of taurine in this recipe as a positive addition.

This food also contains chelated minerals, minerals that have been chemically attached to protein.  This makes them easier to absorb.  Chelated minerals are usually found in better cat foods.

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Nutrient Analysis

Based on its ingredients alone, this Red Meat recipe looks like an above-average wet product.

The dashboard displays a dry matter protein reading of 45.5%, a fat level of 31.8% and an estimated carbohydrate level of 14.7%.

As a group, the brand features an average protein content of 46.2% and a mean fat level of 31.8%.  Together these figures suggest a carbohydrate content of 14% for the overall product line, alongside a fat to protein ratio of 69%.

This means this Inception wet cat food range contains above-average protein, near-average carbohydrate and above-average fat, when compared to typical wet cat food.

Final Word

Inception wet cat food has a limited range but does offer poultry and a fish recipe. Each contains good quality protein and has no questionable fillers or ingredients.

Highly recommended.

Has Inception cat food been recalled in the past?

No.  To the best of our knowledge, this food has not been recalled.

You can view a complete list of all cat food recalls since 2021 here.

To stay on top of any cat food product recalls, sign up for our free email alerts, here.


Inception Cat Food was launched in November 2019 by Pets Global and the food is produced by the makers of Zignature, Fussie Cat, and Essence. 

Inception cat food is made in the United States with globally sourced ingredients.  According to the FAQ section on the brand’s website, Inception sources their chicken, pork, whitefish, and herring from the United States and their herring and oats from Canada.


1: [1. Adapted by the Cat Food Advisor and based upon the official definition for beef published by the Association of American Feed Control Officials, 2008 Edition].

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